Our aim is to help franchisors grow their businesses with easy to use, efficient and evidence-based tools they can trust.

About Us

Franchising is a people business. No-one knows this more than Greg Nathan, widely regarded as the leading expert in the psychology of franchising. For years Greg, Founder of the Franchise Relationships Institute, has researched and developed assessment tools to help franchisors recruit and develop high performing franchisees.

Franchising + Psychology + technology

To make these tools more readily available to the global franchising sector, Greg needed a technology partner with a passion for people-centred design. After a long search he met Luis Nejo, Founder of Digital Experience Labs, experts in building state-of-the-art online solutions.

Luis and Greg share a commitment for building innovative, easy to use tools that help people achieve excellence. And so they combined their resources and considerable expertise to create FranchiseLab, a scientifically validated, intuitive digital platform enabling franchisors to recruit and develop successful franchisees.

Today the FranchiseLab team is a dynamic partnership of business psychologists and digital technology experts who continue to develop fresh assessment solutions that help franchisors build strong, sustainable franchise networks.