Helping franchisors recruit successful franchisees

A scientifically-validated assessment platform, specifically created for the franchising sector.

Proudly used by leading franchise networks, including:

The success of your franchise network hinges on the quality of your franchisees.

FranchiseLab equips franchisor executives with powerful tools to enhance recruitment, ensuring the sustained growth and success of your network.

Everything you need to successfully recruit quality franchisees

From tracking leads and capturing data, to predicting performance, FranchiseLab is a scientifically-validated and easy-to-use franchise recruitment platform with all you need to successfully recruit high quality franchisees to your network.

Collate detailed candidate background information

Intuitive mobile friendly forms to capture franchise relevant background information, business experience & financial capability. Cautionary alerts and success indicators are automatically highlighted to help you find the best candidates fast.

Benchmarked candidate profile to predict performance

Create benchmarked success profiles of your candidates. Measure 16 attributes identified through rigorous research to predict franchisee performance. Each profile is automatically benchmarked against a franchise database to give you a clear signal of strengths and development needs.

A structured interview guide

A professional interview guide with questions to ask each candidate, enabling you to objectively and consistently rate responses and make notes about supporting evidence. This ‘Final Check’ interview guide draws any relevant findings and red flags from the previous assessments, so you can take all information into consideration in making your final assessment, ensuring nothing is overlooked.

Generate online and PDF reports

Generate user-friendly reports, both online and in PDF format, ready to download and share with key decision makers.

Realtime tracking of candidate progress

Realtime activity logs and assessment tracking ensures all important actions are completed and helps your team maintain legal and administrative compliance throughout the recruitment process.

Secure document management

Collate all your documents and keep them secure in one place.

Ready to start recruiting high-calibre franchisees to your network?

Mentor

The FranchiseLab Mentor enables franchisors to enhance the capability and expandability of existing franchisees

  • Franchisor executives can use the FranchiseLab Mentor to:
  • Prepare high performing franchisees for multi-unit expansion
  • Pinpoint performance improvement opportunities for lower-performing franchisees
  • Assess the training needs of individuals, or groups of franchisees
  • Improve the objectivity of franchisee excellence awards
  • Shift the moveable middle to high levels of performance

Measures attributes that drive success

Assess franchisees on attributes proven to be linked to success. The structure of Mentor questions, ratings scales and coaching considerations provides the field team with a proven and efficient process to assess the franchisee’s capability, maintaining objectivity and minimising bias. These metrics support you to drive continuous improvement across the network.

Identify individual training needs

Unlock franchisee potential with targeted training

Identify individual franchisee training needs to drive performance improvement. FranchiseLab Mentor complements existing performance data and KPIs, enabling you to track progress and benchmark performance effectively. Empower your franchisees with the right training to achieve excellence.

Identify expandability potential

FranchiseLab Mentor provides consistent, objective, and fair evaluations, protecting franchisors from bias in expandability decisions. It enables you to proactively assess and identify franchisees with expansion potential and offers constructive pathways for those not yet ready, guiding them towards future growth.

Coaching process to empower franchisees

Incorporates a coaching process with specific questions and tips for attributes rated low, empowering franchisees to create a personal action plan.

Ready to coach your franchisees to higher levels of performance?

Quality Recruitment

Positive impact of quality franchisees

Our research shows that quality franchisees…

Positive Culture

Are easier to manage, positively contribute to your organisational culture and stay with your network longer.

Customer Experience

Deliver a better customer experience, and actively build and protect your brand.

Increase Revenue

Reduce your support costs and generate higher royalty revenues.

Scientifically validated

Backed by 30 years of research

FranchiseLab has been developed by psychologists based on research on thousands of franchisees. Each assessment has been designed based on factors proven to drive success and satisfaction. The FranchiseLab Recruiter platform will help you make well-informed decisions and provide focused support for the future of your franchisees.

Achieving success as a franchisor or franchisee requires an understanding of the key factors that nurture mutual success and satisfaction.

Greg Nathan / Founder, 

Franchise Research Institute

Achieve operational excellence across your franchise network.

Find out more about how FranchiseLab can help you make well-informed decisions about the future of your franchisees.