Helping franchisors recruit successful franchisees





A scientifically-validated assessment platform, specifically created for the franchising sector.
Proudly used by leading franchise networks, including:
The success of your franchise network hinges on the quality of your franchisees.
FranchiseLab equips franchisor executives with powerful tools to enhance recruitment, ensuring the sustained growth and success of your network.
Everything you need to successfully recruit quality franchisees
From tracking leads and capturing data, to predicting performance, FranchiseLab is a scientifically-validated and easy-to-use franchise recruitment platform with all you need to successfully recruit high quality franchisees to your network.

Collate detailed candidate background information
Intuitive mobile friendly forms to capture franchise relevant background information, business experience & financial capability. Cautionary alerts and success indicators are automatically highlighted to help you find the best candidates fast.

Benchmarked candidate profile to predict performance
Create benchmarked success profiles of your candidates. Measure 16 attributes identified through rigorous research to predict franchisee performance. Each profile is automatically benchmarked against a franchise database to give you a clear signal of strengths and development needs.

A structured interview guide
A professional interview guide with questions to ask each candidate, enabling you to objectively and consistently rate responses and make notes about supporting evidence. This ‘Final Check’ interview guide draws any relevant findings and red flags from the previous assessments, so you can take all information into consideration in making your final assessment, ensuring nothing is overlooked.

Generate online and PDF reports
Generate user-friendly reports, both online and in PDF format, ready to download and share with key decision makers.

Realtime tracking of candidate progress
Realtime activity logs and assessment tracking ensures all important actions are completed and helps your team maintain legal and administrative compliance throughout the recruitment process.

Secure document management
Collate all your documents and keep them secure in one place.
Ready to start recruiting high-calibre franchisees to your network?
Mentor
The FranchiseLab Mentor enables franchisors to enhance the capability and expandability of existing franchisees

Measures attributes that drive success
Assess franchisees on attributes proven to be linked to success. The structure of Mentor questions, ratings scales and coaching considerations provides the field team with a proven and efficient process to assess the franchisee’s capability, maintaining objectivity and minimising bias. These metrics support you to drive continuous improvement across the network.

Unlock franchisee potential with targeted training
Identify individual franchisee training needs to drive performance improvement. FranchiseLab Mentor complements existing performance data and KPIs, enabling you to track progress and benchmark performance effectively. Empower your franchisees with the right training to achieve excellence.

Identify expandability potential
FranchiseLab Mentor provides consistent, objective, and fair evaluations, protecting franchisors from bias in expandability decisions. It enables you to proactively assess and identify franchisees with expansion potential and offers constructive pathways for those not yet ready, guiding them towards future growth.

Coaching process to empower franchisees
Incorporates a coaching process with specific questions and tips for attributes rated low, empowering franchisees to create a personal action plan.
Ready to coach your franchisees to higher levels of performance?
Quality Recruitment
Positive impact of quality franchisees
Our research shows that quality franchisees…
Positive Culture
Are easier to manage, positively contribute to your organisational culture and stay with your network longer.
Customer Experience
Deliver a better customer experience, and actively build and protect your brand.
Increase Revenue
Reduce your support costs and generate higher royalty revenues.
Scientifically validated
Backed by 30 years of research
FranchiseLab has been developed by psychologists based on research on thousands of franchisees. Each assessment has been designed based on factors proven to drive success and satisfaction. The FranchiseLab Recruiter platform will help you make well-informed decisions and provide focused support for the future of your franchisees.
Achieving success as a franchisor or franchisee requires an understanding of the key factors that nurture mutual success and satisfaction.
Greg Nathan / Founder,
Franchise Research Institute





























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